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Time:2022-04-19
Just before the China Brand Day, the 2021 China Brand Value Evaluation Information Release and China Branding Summit was held at Shanghai International Convention Center on May 9th. At the release for the brand value of Chinese companies, NHU ranked second on the list of “Best Brands in Independent Innovation” with a brand strength score of 749 and brand value of RMB11.247 billion.
Brand value speaks for the future competitiveness and profitability of a company and constitutes an important part of the soft power for its development. NHU has always been practicing the business philosophy of “value-added, balanced, and sustainable development”. We regard brand building as a critical step in the overall development of the company. Implementing the customer-centric and market-oriented brand cultivation strategy, we exert ourselves to establish effective mechanisms of technological innovations and R&D investments, which have resulted in successful breakthrough in key bottleneck technologies of vitamin E, methionine, and PPS. By building a brand image that speaks for our responsibility for the society, customers, employees, and partners, we contribute to refreshing the world’s perception of “Made in China” and “Developed in China”.
NHU has won many titles including “Export Brand with Key Support from the State”, “Trusted Feed Product in China”, and “Products with Famous Chinese Brands”. We have also been listed as China’s top 500 private enterprises, top 100 fine chemical companies, and top 20 most competitive listed pharmaceutical companies for many years.
The inclusion in the brand value evaluation of China this year highlighted NHU’s strengths of embracing changes and forging ahead with technological innovation as the lever in the face of pressure and challenges.
On May 27, the launch ceremony of Shaoxing's 2026 Love Enterprise Action campaign was grandly held under the theme of Supporting Enterprises with Care, Empowering the Future with Intelligence. At the event, NHU was proud to receive three distinguished awards: Top 100 Private Enterprises in Shaoxing 2026, Top 10 Enterprises by R&D Investment in Shaoxing 2026, and Top 10 Foreign Trade Exporters in Shaoxing 2026. Ms. Zhang Liying, Vice President of the Company, attended the ceremony and accepted the awards on behalf of NHU. These recognitions reflect the strong endorsement of NHU’s overall strength, innovation capabilities, and global competitiveness by the Shaoxing Municipal Party Committee, the Municipal Government, and the wider community. They also underscore NHU’s role as a benchmark enterprise and a key contributor to regional economic development.
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In 2026, NHU's synthetic anethole officially received approval as a new food additive variety in China. NHU became the first company in the country to obtain food-grade certification for this product, filling a critical gap in domestic food-grade certification for synthetic anethole.
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On May 10, a delegation of over 30 leaders and experts from Sinopec, led by Wang Jiming (Member of the CAE and former President of Sinopec Corp.) and Nie Hong (Member of the CAE, former Deputy Director of the Sinopec Research Institute of Petroleum Processing and Chief Expert of Sinopec Group), visited NHU. Chairman Hu Baifan, Vice Chairman and President Hu Baifan, and Honorary Dean of the Research Institute Li Haoran warmly received the delegation. The two sides engaged in in-depth discussions on industrial development and potential areas of cooperation, reaching broad consensus.
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